Sakina Muzamil

Biography

Ms. Sakina Muzamil is a faculty member of Department of Management Sciences & Technologies, BNBWU Pakistan. She completed her bachelor’s in business administration from Sukkur IBA University in 2014 and MBA with majors in Marketing from Sukkur IBA University in year 2017 with distinction. Her professional experience includes serving as a Research Assistant at Sukkur IBA University, where she contributed to case study research and academic projects. She has also actively participated in conferences, presenting research papers and receiving recognition for best case study presentations. Her research interests focus on consumer psychology in digital environments, particularly examining psychological drivers influencing online purchasing decisions, such as trust, perceived risk, and social influence. She committed to academic growth and student development, strives to integrate theoretical knowledge with practical insights, fostering critical thinking, innovation, and professional skills among students.