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Dr. Muhammad Zahid

Assistant Professor

Department of Management Sciences & Technology
Contact Details muhammad.zahid@bnbwu.edu.pk

Biography

Dr. Muhammad Zahid is a seasoned academic and industry professional with over 14 years of experience across higher education and corporate sectors. He holds a PhD in Experiential Marketing, with a research focus on consumer behavior, sustainable consumption, experiential learning, and digital marketing. He is actively involved in teaching, research, and academic innovation. He also serves as a Personal Branding Consultant at Knowledge360, where he helps individuals and organizations build impactful, purpose-driven brands.
Dr. Muhammad Zahid has published in HEC-recognized and Web of Science journals, led HEC-funded research, and providing industry consultations. As a member of P@SHA (Pakistan Software Houses Association), he continues to bridge the gap between academia and industry—advancing forward-thinking strategies in marketing, sustainability, and digital transformation. Currently, He is serving as an Assistant Professor at Begum Nusrat Bhutto Women University

Qualifications

DegreeFromMajor
Ph.D Shah Abdul Latif University, PakistanMarketing
MBA University of Sindh JamshoroMarketing
BBA Shah Abdul Latif University, PakistanFinance

Publications

#Title
1Manthar, Shahjehan; Muhammad, Ghulam; Zahid, Muhammad; Ahmed, Rizwan Raheem "Beyond Diversity Management: A constructive perspective on Inclusion workplaces", Transformations in Business & Economics,V 24, No. 2 (65), 2025
2Usama Arshad, Junaid Rehman Shaikh, Muhammad Zahid, Samad Shaikh, "Evaluating the Causes of Extension-of-Time Requests in the Construction Industry Projects", Archives of Management and Social Sciences", 2(1), 15-31, 2025
3Umair Muhammad Khan, Muhammad Zahid, Bilal Ahmed, "Determinants and consequence of brand loyalty: a study of cell phone users in Pakistan", Liberal Arts and Social Sciences International Journal (LASSIJ), 8(2), 36-59, 2024
4Muhamamd Zahid Maitlo, Dr Sumaiya Syed, "Service Quality and Student Satisfaction: The Mediating Role of Service Culture in Higher Educational Institutions in Pakistan", International Journal of Emerging Business and Economic Trends, 1(2), 78-93,2022
5Muhammad Zahid Maitlo, Gilal Rehman Gul, Irfan Ali, "Experiential Marketing at the Bottom of the Pyramid: Theoretical extension and analysis", Sukkur IBA Journal of Management and Business, 7(2), 36-59, 2020
6Muhammad Zahid Maitlo, Rehman Gul Gilal, "Experiential Marketing in Online Shopping: A Way Forward in Understanding Customer Behavioral Intention to Reuse", Salu-commerce & economics review, 6(1), 2020
7Muhammad Zahid Maitlo, Neelam Jugwani, Prof. Dr. Rehman Gul Gilal, "Exploring The Influence of Customer Experience and Re-purchase Intention: An Empirical Evidence of Huawei Mobile Phone Users in Khairpur, Salu-commerce & Economics Review, 5(1), 2019
8Neelam Jugwani, Prof Dr Muhammad Ismail Soomro, Muhammad Zahid Maitlo, "Exploring the Influence of Service Quality on Purchase Intention (Evidence from RT Restaurant Sukkur)", Salu-commerce & Economics Review, 4(1), 88–104,
9Muhammad Zahid Maitlo, Neelam Jugwani, Rehman Gul Gilal, "The model of customer experience and purchase intention in an online environment", Sukkur IBA Journal of Management and Business, 4(1), 1-17, 2017
10Muhammad Zahid Maitlo, Saqib Wahab Mahar, Rehman Gul Gilal , "Comparative Study of Cellular Network Operators in Pakistan using SERVQUAL Model", Salu-commerce & Economics Review, 3(1), 86–100, 2017
11Muhammad Zahid Maitlo, Minhoon Khan Laghari, Irum Rani Sheikh, "Measuring effect of Product Packaging on Customer Perception in the tobacco Industry", Adv. Sci. Lett. 23, 8226–8231, 2017
12Muhammad Zahid Maitlo, Dr. Salman Memon, Sumaiya Syed, "Parallel Session: Structural effect of psychological capital on online purchase intention", International Conference on Marketing, 2016

Professional Memberships

  1. Core Committee Member, P@sha IT Assocaition, Karachi
  2. Member Advisory Board, Archive of Management and Social Sciences HEC "Y" Journal, Karachi


Corporate Consultations

  1. Marketing Consultant, Knowledge360, Karachi
  2. Marketing Consultant, NEWTON Health Care Pvt Ltd. Karachi


Journal Reviewership

  1. Peer Reviewer, Emerald Emerging Case Studies Journal, Emerald Publishing, UK
  2. Peer Reviewer, KASBIT Business Journal, HEC "Y" Journal, Karachi